Mark Zamuner Discusses The Factors That Make Marketing Crucial For Modern Businesses


Marketing has become an indispensable function of modern businesses, which plays a crucial role in enabling it to grow and flourish. Establishing a business is merely the first step for any newbie entrepreneur; to actually attract customers, it would be important to have a robust marketing plan. Mark Zamuner points out that marketing is an expansive concept that and involves factors like, which products to sell and where to sell them, as well as how to price and promote them. Mark is a marketing industry leader.  Over the last two decades, he has helped multiple blue-chip brands to grow with the help of strategic marketing and advanced analytics.

At its core, marketing is the process of understanding the target audience of a business, as well as building and maintaining relationships with them. It is considered to be the key to the success and progress of an organization, no matter its size. According to Mark Zamuner a number of marketing methods have become prevalent today, both online and offline. Businesses should ideally pursue a perfect mix of online and offline marketing methods to effectively reach their customers.  Mark has been working in the field of marketing for quite some time now, and hence is well-acquainted with its diverse components.  He founded a company called Two Nil, which has been designed specially to fill the gap between strategic consulting and effective execution of media investments.

As mentioned by Mark Zamuner there are numerous reasons and factors that make marketing an essential aspect of modern businesses. Here are some of them:

  • Informs: To attract customers in the packed marketplace of today, it firstly important to ensure that the target audience is adequately aware and informed about a brand. Marketing helps in educating both the current and potential customers of a business about how the brand can perfectly cater to their requirements.
  • Engages:  While providing a good in-person experience or an easy online shopping journey to the customers is important for a business, marketing is needed to keep the brand alive in the mind of the customers even after a transaction is over, and encourage them to come back to shop again. With proper marketing, people can build long standing relationships with their patrons, and get the chance to turn first-time customers into lifelong visitors who will sustain the business.
  • Builds reputation: The reputation of a business organization can both make and break it, and plays a vital role in its success. It often is the deciding factor in whether or not a consumer opts to make their purchase from a brand or shift to their competitors instead.  As marketing helps in spreading the word about a business and makes the target audience aware of it, it also plays a vital role in building the reputation of the brand.

Marketing is vital for ensuring the overall success and longevity of any modern brand.

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